Wednesday, April 29, 2009

Oh Pepsi, How Silly.

Have you seen the new Pepsi logo/logos? I'm all for reinventing (as evidenced by this suddenly colourful page), but how much testing did they do on these logos before launching?
It looks like a fat dude in jeans with his shirt riding up. Not only that, but see how the belly gets fatter for Pepsi Max, then thinner for Pepsi 0? Hello subliminal advertising.

HEY FATTIES: Shirt no longer hiding your shame? Drink Pepsi MAX, it'll fix you! After that, stay only moderately fat with our other fine Pepsi products!

Let's not even get me started on this:

TOO X-TREME for proper spelling? Crack open new MTN DEW while you're HARDCORE TXTING and get refreshed TO THE MAX!! New MTN Dew...because you'll never set foot on a real Mountain.

5 comments:

Miss K said...

BAHAHAHAHA. Bravo.

Kyla said...

LOL WTF PPSi sux. KTHXBai
I didn't notice the fat guy belly logo until you mentioned it

Steph said...

AHAHAHAH. I miss you! And also, 'true that' (that's a movie reference, I don't actually say that).

Delande said...

Hahaha - you're in your right field for sure!

Tony said...

i want to fly to the sky... lol!!!